//The Vulnerability
What was breaking before we arrived.
Lead pipelines for international visa and manpower placement relied on bulk lists and manual outreach, with high bounce rates and unclear attribution.
//The Vanguard Protocol
How we engineered the fix.
We deployed a server-side tracking infrastructure (Meta CAPI + GTM Server) and rebuilt the funnel around AI-targeted creative testing and high-intent search bidding.
//The Architecture
What was actually built.
- Layer · 01
Server-Side Tracking — captured 100% of conversion data, bypassing cookie restrictions.
- Layer · 02
Algorithmic Bidding — daily creative refresh and bid optimisation across Meta, Google, and LinkedIn.
- Layer · 03
Pipeline Reporting — live Looker Studio dashboards exposing CPL, ROAS, and pipeline value 24/7.
//ROI · Return on Deployment
The hard numbers.
CPL Reduction
−32%
Pipeline Volume
+260%
Geographic Coverage
+4 markets